Re: I have but one question
"Also, what constitutes a Third Party or Partner organization?"
A "partner" is a customer. The information offered for sale is that of a "user". A stockholder is defined as corporate management with stock and stock options when a statement talks about a company doing something for the benefit of stockholders.
It's not the governments that want society to be cashless, it's the large companies. If you are forced to pay via a method that it tied to you, they love it. Cash is far too autonomous when marketing data needs to be much more precise than just numbers of units sold.