Always surprised
> "a new, proprietary, opaque metric" called Monetizable Daily Active Users (mDAUs) and tied executive bonuses to the metric.
…by how dumb corporate metrics are.
Back in my corporate days, the company (or rather, someone in the company) came up with this genius compensation scheme. It was so complex that they had to send people around the world to give us a three day course on it.
First month it goes live, we had figured how to get the maximum possible score while doing very little that was different and doubled our salary. Top management decided that this wasn't right and capped the bonus at about 10% for everyone except themselves. Result as you expect: we all went fuck this and productivity took a dive. We ended that year with a loss before the CEO (who was a great chap) got to the bottom of it and put things right.
Biting the hand that feeds IT
