Re: A good start….
It used to be that putting a search term in quotes meant "i really, really need this to be part of the result". No longer the case it seems, as often that word can't be found on the loaded page.
My suspicion is that it's not economical for google to return no results, so if that's the case they show you anything - a click through to a site showing their ads is better than no click at all.