Perpetual stink
...to address challenging societal or environmental issues that directly impact people’s lives...
And a smelly landfill is, of course, the first thing to hide in a fresh and pleasant natural nose pleaser.
Wouldn't it make sense to prevent the stinky to happen? Maybe not dumping stuff in huge mountains of crap? How about that new idea of a circular system of production and consumption? Oh, I get it, that would actually solve the problem instead of hiding it under a new cover of nice smelling chemicals causing new problems along the road which we will solve using more chemicals and profit.