Re: Cognitive Acuity ?
There's been digital display boards with built in cameras for years doing things similar.
Gaze tracking, pupil response, emotional response, (important to advert makers) now that's hard to crack with a camera that's at a distance.
When they do gaze tracking with test groups they have to do some of it with headsets....
Edit shot comment too soon someone has already mentioned in a demo they showed gaze tracking.