Dear website owner
"website owners and publishers to use to get an idea of the netizens visiting their pages so that they can be targeted with ads."
If your website is about cars, I can tell you that your visitors will be interested in cars. If you run a cooking show, your visitors will be interested in cooking.
Knowing that, it makes no difference to you if the viewer is a 39 year old man from Manchester, or a 27 year old woman from Worcester.
The need to see analytics is a data fetish - if you love all those weird stats, admit that - don't pretend there is some real world value in them. - At least, not enough to help dictate editorial decisions. Besides, your website is crap if you are chasing the lowest common denominator just for clicks.
Now, with "old TV", adverts are shown, and the only demographic information the advertisers get is based on the time of the advert, and the programme the advert is sandwiched between. This data is readily available to you guys without any sort of tracking. In addition, you get to see page impressions - how do the TV advertisers survive without such data, huh?
Biting the hand that feeds IT
