Nope. It’s very clearly allowed.
My complaint are the mugs that don’t know any better picking VLC up in windows store for £2.50 when we all know it’s available for nothing.
If it was the vlc devs hosting their app in win store it would be marginally less a problem, but they would be lambasted also.
The double standards are in plain view. MS has no interest in supporting developers, only profit at any expense. That’s the complaint.