Re: Yeah, and
I remember when I was a student in shared accommodation (in fairness, that was a while back now), and having to change the name on the bills when someone moved out was often *astonishingly* painful, despite it being a thing that happens all the damn time. You'd think changing between family members would be common too!
The one exception was SWALEC, where the guy taking the call actually lived around the corner from us. Absolutely flawless service, took minutes to do.
(at the far end of the range, I once struggled to explain to Virgin Media that "Mr The Occupier" wasn't a real person)