Re: "why not rev up ready for it"
the profit motive overrode any other consideration
Isn't that why the companies are in business? Surely no-one starts a company thinking 'wow, this is an amazing public good I can do' and even if they did, shareholders would be baying for profit in no time...
There are very good reasons for regulation, and one of them is 'do it bloody right first time or fix it expensively later'.