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FYI: BMW puts heated seats, other features behind paywall

EVP

”Same thing, but so much more on trend (do people still say that?) don't you think?”

I’m so out of the loop*, surge prising of course! I definitely need some help before I approach** Beemer with my*** devilish innovations. Come along to be my advisor? We’ll split licensing fees and laugh together on our way to bank.

* I got that right, didn’t I? Oh wait, that’s so noughties…

** Reach?

*** Stolen, er, borrowed from El Reg.

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