Reply to post: Re: I don't really see the problem

FYI: BMW puts heated seats, other features behind paywall

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Re: I don't really see the problem

@Chz "It allows the manufacturer to drastically reduce the number of models they have to produce"

No it really doesn't. Adding seat heating £350 for a one off payment to every car in the model range means they have to produce only one seat before they upholster it. But they have added a £350 item to every car in the model range. Over the run of the model there going to be a huge number of cars that will never have the feature activated. All that waste to have 1 instead of base seats.

Not much of a saving in variants of a car that will come off the line. When there are 12 different upholstery choices, 13 paint choices, 6 engine choices and 5 wheel choices. Follow link bellow.

https://configure.bmw.co.uk/en_GB/configure/G83/M4AX/FLKSW,P0300,S01CB,S01DF,S01MB,S01U0,S0230,S02PA,S02T4,S02VB,S02VC,S02VF,S0302,S03M5,S03MF,S0428,S0430,S0431,S0459,S0488,S0493,S0494,S04GQ,S04MC,S04NE,S04NH,S04U0,S0534,S0544,S05AC,S05AS,S05AV,S05DA,S05DM,S0610,S0654,S0688,S06AE,S06AF,S06AK,S06C4,S06NW,S06U3,S06UX,S06WD,S0712,S0760,S0775,S07M9,S0812,S0850,S0853,S0880,S08KA,S08R9,S08S2,S08S3,S08SM,S08TF,S08TG,S08WL?expanded=true

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