Ironically, we only originally started to use Google because they were different to the abysmal AOL / MSN / Lycos search engines.
It was quite pleasant to have a plain white screen without celebrity gossip splattered everywhere.
Now, Google ads in the search engine page are starting to proliferate and become annoying.
I started using Qwant as a I vaguely trust the French and it seems to work well for most things except mapping (rapid historic pitchfork activity has kept the French government in check).