Re: Why are they all the same? - Working for IBM.
Heh. It is more effective to find out who the stakholders are, find out whatever flavour of hell they want and propose that :)
I was once part of a team that spend 2 years scoping a "big-science" project. We were calculating prices, modelling different scenarios, investigating assumptions, writing a large report, presenting a WBS, project plan and a detailed budget proposal.
The CEO said, "This is excellent work, but, I like these numbers better", then went off to the kick-off meeting with a deck of powerpoints he basically just made up.
I bet this happens with GUI designs also: "FAANTASTIC! The clients are drooling over this look and feel you came up with, but, Sales need it to look like windows, only with different shortcuts because Important Client is an epileptic monkey"!