All the cool kids are doing it
When I read miscreants stole four Bored Apes, six Mutant Apes, and three Bored Ape Kennel Club NFTs, plus "assorted other NFTs estimated at a total value of ~$3m", all I could think of was this is like a CCG for adults who thought those were a good deal growing up. Before that, baseball cards and before that, tulips with maybe a few other bits of foolishness in between.