Designed by the wrong people
Aethon is a logistics company - other security horror stories come from toy and other consumer goods manufacturers who try and make their products smart.
It is better to prepare and prevent than it is to repair and repent (Ezra Taft Benson).
The extra cost of investing in proper cyber security by design would have been far less than the reputational damage caused by (in this case) at total lack of understanding or appreciation of cyber risk mitigation.
Product design is not just about aesthetics and ergonomics, it is just as much about security and reliability.