over the past few years our competitors have increased prices, in some cases aggressively
Yes, I was pretty gutted when Libre Office increased their prices from £0.00 to £0.00, the aggressive bastards. That's an increase of infinity percent!
And what's this excuse about your competitors raising prices anyway, I thought you were just meant to simply compete on price, not announce that because others have increased prices that you feel you're able to get away with doing the same. With hundreds of millions of users, the cost of all these extra features per user is going to be so small as to be barely noticeable (it's called an economy of scale), just admit that you're doing it to keep the profits increasing in order to satisfy the stock market gods and you might get a reputation for being slightly less weaselly.
Biting the hand that feeds IT
