I think you're being over-cynical
Providing ifixits guides with google's parts - gives a pretty damn good mechanism to let you repair your phone.
My guess is that repairing phones has never been a profit centre (even for apple with their battery swaps) - the fight within the coporations has been between planned obsolescence and buying the latest version.
Pendulum has been swinging back against this for numerous reasons - there's the right to repair lobby, there's the decreasing levels of progress between the yearly updates - and maybe more importantly the shift from making money from the hardware to the services that can be sold over it.