Project Logos
I worked with someone who was very popular with Senior Management. He usd to spend 2 weeks coming up with project names and Logos. Hen he trespassed into my domain running a 'corporate project' which just took my 3 year work plan for system improvements, juggled it and screwed up the priorities I had spent a year agreeing he came up with the name 'Finance Systems Team' and a logo of a closed fist.
His 'new' team then went around for 3 months 'information gathering' to find that the original work plan was accurate, complete and prioritized while wasting weeks of staff time.
I took great delight in starting the the informal team motto 'You Know when you've been FIST'ed'
In 30 years of managing projects I have never seen the need for a project Logo.