Re: liking the new normal
The problem is that with so many things subscription based today most people will not give it a second thought.
New (and almost new) cars are mostly "purchased" on subscription with PCP, adding extras to that:
Oh, and you can have heated seats in winter that are charged at £1 per minute's use
Those heated mirrors, yup, that will be 50p per minute.
And so on. Every major company is looking to the subscription revenue model as it makes there income predictable. It is also more profitable and when you look at what has happened over the last 18 months with supply chain, guarantees income as you can continue to fleece existing customers.
It will continue and will be marketed as an improvement and more economical way to add extras. The general public is now completely conditioned to everything being a subscription or monthly credit payment of some sort. It is why we are in the mess we other trillions of pounds of personal debt.
Biting the hand that feeds IT
