Re: Every company!
One of our users used to always request the latest MacBook Pro when purchasing a laptop for his work. He used Windows, and always insisted Windows was installed on it. This wasn't a problem as at the time, we routinely dual booted mac OS and Windows.
The problem was he would moan constantly about Apple, and how he was forced to use a Mac, often implying we'd forced him. Even though we supported Macs, we would *never* force someone to use any particular platform, as long as they used Linux/Unix, macOS or Windows.
We would certainly not force someone to use a platform that is more expensive.
He chose to use MBPs. When I asked him why, he said he needed every last bit of performance from his laptops, and to get that, he always needed the latest Intel chipsets and CPUs. Apple were, at the time, consistently ahead of the competition when getting the latest Intel stuff.