As part of its human resources initiatives to strengthen its status as a DX company
So this is being driven by the HR people : HR departments being of course notorious for their young, dynamic, innovative and transformative nature, and not at all stuffed full of unimaginative dullards who can't scratch their own arse without first having consulted the company policy on arse-scratching.
And all because it's the trend of the moment to spout vague meaningless blather about "digital experiences", which is usually shorthand for "things that look like the trendy shit I've got on my smartphone", rather than true efficiency of processes, system integration, effectively leveraging reuse and other actual good uses of IT.
Biting the hand that feeds IT
