Re: Monocultures
Well, there's potentially a hint at the real motivation in the history of the main actor in this show:
"web technology advocates like Alex Russell, formerly with Google and currently with Microsoft."
This person seems to have walked from one competing monopoly to the other, and given that Microsoft is again trying to get into someone else's business model because they make lots of money (Google) by its mandatory profiling and, well, let's call it data theft for short I can see why they want to break Apple's game here.
After all, Apple is also the company that forced Zuck to short his own stock* with privacy measures.
* I'm assuming this, because (a) he must have known in advance that dip was coming and (b) like Musk, he appears to think rules are only for other people.