Why do they keep going to the US for cloud services?
Bureaucracy and poor customer service would be a reason.
Of the main players in Europe, like OVH or Hetzner, you either end up losing yourself in a horribly confusing and non functioning user interface, or you get hit with preposterous demands such as "send us a copy of your passport and a utility bill" (or something like that) if you want to buy storage from us.
If Stallman was European, even he would be buying from Amazon. :(