Google's track record
Given Google's track record, one has to read it like Google is making it harder for competing advertisers to slurp from users snugly locked inside Google's own walled garden.
It could actually be a good thing, if only there were a way how to extricate oneself from Google's tentacles and acceptable forward security of private data, both of which are, sadly, not yet there.
Or to put it differently: I, for one, don't really dislike like the all-in approach (sold by both Google and Apple) wherein the service provider guarantees everything but it's own integrity (regarding misuse of personal data). What I do dislike is the huuuge overspill of Google outside of its user base, bordering on anavoidability of supplying Google with one's own personal data - on the far end. From a BFU perspective, there is simply no avoiding Google on the Internet. The recent 100€ fine in Germany may be a sign of better days, but I doubt it.
Biting the hand that feeds IT
