Re: What's the point?
It's not so much new customers as it is existing customers that don't rewrite the world for every BS popular trend getting to tell the PHBs "ooh, shiny buzzword compatible!" computing that still gets the paychecks printed on time. Nobody gets hurt, and there's no change is risk for the corporate crowd.
The point is that the glossy magazines are selling the change of capex spending to opex spending and it's a way for IBM to maintain and market their flagship operating system and hardware to bean counters to cater to that (nonsense) worldview.