EuroNCAP
From the Euro NCAP website: "Euro NCAP rewards LKA [Lane Keep Assist] and ELK [Emergency Lane Keeping] systems, based on a standard set of tests performed on a test track. ... Additional points are awarded to cars equipped with a Lane Departure Warning system and a Blind Spot Monitoring system."
It's all down to getting the best score in standardized tests.
Biting the hand that feeds IT
