This latest ruling against Google in France demonstrates the growing influence of privacy, particularly since it is expected that more EU countries will follow suit. This coupled with the recent appointment of a new ICO in the UK, who is already making his feelings known regarding compliance to GDPR suggests that for brands data management has never been more important. Compliance has never really been been a ‘nice to have’, although many organisations have taken this approach. It is clear that this can no longer be the case as we are moving into a time when it really is a ‘must have’.
Ben Warren, The Software Bureau
Biting the hand that feeds IT
