Re: But when will there be any free cycles?
AV I always found a strange area. Windows was and is that that vulnerable that doing without was sometimes dangerous. One wrong website... One malformed advert.
Yet sorting out the snake oil from effective software was a nightmare, and has only got worse since.
Of course, hang around in the shadier parts of the internet and you will get burned. But that malware was by no means unique to those areas.
So what can you do in this era of download everything? And every download can easily be compromised (see CCleaner). Yes, obligatory excuse to preach to the converted to get normies to use something else probably much better suited to their needs.