"Faster horses"
I am always reminded of what Henry Ford said his customers would have asked for if he'd left it up to them.
No idea what exactly Kickstarter are doing, but folk need to remember (and that *is* a not so subtle note that "folk" is a very small number of people who have an opinion on blockchain) that blockchain is a fully specified state machine - in effect a computer in it's own right.
My guess is that Kickstarter will be creating smart contracts linked to the performance of a project. With the possibility to sell/transact a contract as a derivative or futures asset.