Re: £750 per referral, about £1 per person fine
The £750 would be the amount that EB would be paying the third parties if they provided a lead that resulted in a signup and a commission payment from whichever pension provider they got involved.
As for the conversion rate of cold calling - think 0.001% or less, hence the reason for outsourcing it to people who are paid such a high figure if they get a result.
The real cost is going to be felt by the pension providers if anyone was transferred to them without the correct advice having been given and followed.
Biting the hand that feeds IT
