Reply to post: eh?

eh?

"as Imagination tries to break through into the PC market with more capable GPUs"

As I recall, in the past, the "branding" of Imagination PC products was through it's VideoLogic brand and the PowerVR chipsets, which back in the early 2000s, were exceedingly good products to fit into a gaming PC. Then VideoLogic ceased selling products for the PC, changed their name to PURE Digital and designed and marketed DAB radios, until the PURE brand became a separate company and was sold off.

Back in the olden days there were lots of different designs of GPU chipsets available (such as Hercules, Matrox, 3dfx, VIa S3, Tseng Labs), from many brand names, before many firms went bust, were bought out or switched their design teams to other types of devices and left us with NVidia and AMD (formerly ATI).