Shame in a way
Internet history is littered with examples "here's something cool... oh no it's being taken advantage of". This is another. As a regular user it is so cool to be able to search for photos of X, or have photos auto-tagged to save me doing it (who can be bothered).
But it so clearly has scope for misuse. And then the PC brigade wade in with claims it's racist and that's the nail in the coffin.
It seems everything that in SciFi is exciting, is only ever bad in real life.