I imagine...
I Imagine that the drop is so large because Apple customers are seen as premium targets - they've already been convinced to fork out for the Apple tax, so they must have some additional spending capacity. And a propensity to succumb to the Reality Distortion Field of advertising, makes Apple customers prime candidates for marketing.
Take away the ability to target Apple customers directly, and Facebook and co. cant demand that extra bonus price. No wonder, it's hitting them so hard.
My heart bleeds for Zuck, how is he ever going to build his Metaverse without those extra billions! I can already see the upcoming headlines "Facebook says Apple killed the Metaverse!"
We can only hope...
Biting the hand that feeds IT
