Yeah, nice marketing
I might be more interested in this if it didn't come from Intel, a company that constantly skimps on security in order to market segment (they're the reason consumer computers don't have ECC by default), whose 'security' features just open up buttloads more security holes (IME), and are desperate because they completely botched the last chip transition.
And the whole 'trust' thing seems pretty easily fakeable by bad actors anyhow.
Biting the hand that feeds IT
