Reply to post: No margin increase matters if no sales!

Who are shortages good for? The channel! World's biggest distributor forecasts tech price hikes from January


No margin increase matters if no sales!

"With supply shortages, you change the conversation with your customer."

All well and good but when the customers budget has also been squeezed then you just end up with them not being able to buy anything, an increased margin on no sale is still zero!

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