Re: Vaccine skepticism: A problem fueled by ubiquitous data and rarefied understanding
>> That same emboldened quote could just as easily be read as "certain people still don't understand the risk, we need to be more forceful and comprehensive in getting them to understand it
You can't be that willfully blind to the text. If your reading was even remotely true, then I would have expected the paragraph to look something like this:
"A substantial number of people still do not take this pandemic seriously; it could be that they are not aware of the high death rate in their demographic group ... Awareness of the threat needs to be increased among those who are complacent, using hard-hitting emotional messaging."
Instead, they saw the problem as being that "people do not feel sufficiently threatened" and the way to deal with that wasn't to increase awareness, but to "increase the perceived level of threat".