Re: Looks like the ISP wants 2 bites of the cherry
"The "inter" part of the internet is supposed to suggest that, over time, equal volumes of tratfic go both ways"
There are two ends to the pipe, one delivers the content the other consumes it, claiming the middle should always balance is ludicrously impossible. Are we supposed to send a movie up to Netflix for each one we download?
"Still, the solution is simple: throttle the interconnect on which Netflix traffic is coming and renegotiate transit fees or pay for caching."
The obvious solution is for ISPs to pay for the upstream content they resell to their customers. BT, for example gets £60 pcm for fibre connections, that's an insane amount of money. The only reason people pay it, is to be able to access content. BT gets to resell that content for free, while charging a shedload to customers to receive it. But its not their content to resell!
BT (and SKBroadband) should pay the upstream providers a cut of that money for their customers drawing down that traffic. The money should flow up to the content makers as the content flows down.
ISP's have had a free ride for far too long.
Forget net neutrality, its time ISPs paid their way and split the customer money they get with the websites that actually give them their customers.
Biting the hand that feeds IT
