Re: What resources on the moon ...
> Makes zero sense.
You beat me to it. Indeed, it only makes sense if there are budgets for Moon bases to tap into, and while there is talk about building some one day, none are yet seriously planned.
The whole project smells funny. Ad driven? To pay something as expensive as sending stuff to the Moon? Who are they kidding? Where will those billion-making ads appear anyway?
The amount of wishful/magical thinking and the total lack of technical specifications seem to indicate it's marketing-driven (the most likely explanations are money laundering or bait & switch).