Re: Apple don't like it?
Apple have been far better than the rest of the industry, I can't recall how many chargers I had whilst Apple stayed with the 30 pin (2003-2012), and there have been quite a few since they switched to lightning. (I counted them at one point, and it really is shocking).
Lighting was, whilst proprietary, an improvement over the micro-usb that was starting to become common in phones at the time.
Technically USBc allows massive connectivity options, and is a fairly resilient reversible connector, so I don't see that there is a particular reason *not* to use it any more, but maintaining support for their connectors for a decade at a time does somewhat slow down change.
Biting the hand that feeds IT
