Reply to post: Re: That would explain

Amazon abuses dominance to keep wholesaler prices high, says DC AG in updated antitrust complaint

MiguelC Silver badge

Re: That would explain

That depends, lots of brands set their own store price as the indicative market price which some stores undercut and others don't (larger chains will sell at exactly the same price point).

It's also a balancing act between low price and wide distribution, if brands set their own store prices too low, where's the margin other stores need to justify selling that brand?

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