From a simplistic point of view, all we need is to force sites to put a 'decline all' button on cookie popups (in the same colour as the accept). Instead of hiding it 10 pages down in 'your choices' or even 'customise', like The Register, because let's be honest is there a single person in the world who thinks, "you know what I really want Tailored Advertising but would rather not send Analytics"
Biting the hand that feeds IT
