Some of us don't "get" Windows.
A Linux distro isn't a project as such, it's a collection of projects. But in terms of building a user community each one needs to understand what its particular user base requires. I've made a similar point in the past in relation to deskoip managers - an app-based manager such as Unity is useless to a user whose requirements are document based.
One thing I've never been able to understand is the number of distros claiming to be very lightweight. Is the hair shirt community really that big?