Re: Smoke 'em if you've got 'em.
Gold is more readily concentrated by hydrothermal fluids and then by water transportation than rare earths. So whilst gold is less common in the bulk Crust, *locally* it can reach relatively high concentrations making it easier to mine.
Having said that, there are plenty of places where rare earths reach economic concentrations. One reason there hasn't been much mining in the West is that the processing and environmental clean-up to remove associated uranium and thorium minerals greatly increase the cost. For a long time it was easier to import them from China where little issues like dumping radioactive tailings weren't taken seriously.