Trust
NHS Digital said: "We know we need to take people with us on this mission which is why we have committed to putting even tougher protections and safeguards in place and stepping up communications through a public information campaign before the new programme begins.
"Data is only shared where there is a clear benefit to healthcare planning and research. This benefits all of us, but it is only as good as the data it is based upon which is why it is absolutely vital that people make an informed decision about whether to share their data."
IOW - "Look what I just pulled out of my arse."
'Trust' doesn't just magically occur because some policy wonk recites a spell. Trust is earned through actions matching words time after time. Another word for the process is 'integrity'.
This stuff really isn't rocket science, although looking at the behaviour of those who presume to lead us one would begin to think that it is. And their attempts have 'FAIL' stamped all over them.
Biting the hand that feeds IT
