nah, it's not because they are short of money
They are currently in the managed hosting business. They employ a lot of sysadmins and ancilliary staff who are in a shared pool responding in a transactional way to customer tickets. They want to move to being a services business where staff are allocated to particular customer engagements with a defined scope of work (and primarily cloud-based) rather than an all-you-can-eat support model. Basically they want to sell the sysadmins direct to customers and turn them into a billable asset rather than a cost-center.