Fortunately for the rest of the world...
Bozos' attempt to take over the entire retail world (and, it seems, maybe the language) is thwarted because trademarks are context-dependent. They relate in each case to a single category of trade of service. So we can continue telling folks it's "6 pm" (if it is) as long as that's not in relation to shoes.
Biting the hand that feeds IT
