Re: Just because your data is valuable, it doesn't mean you should monetize it
I thought the last lot of #10 incumbents had made it all free ? On the basis that the main customer of HM Ordnance survey was HMG and it was costing more to handle the billing paperwork than it cost to make the maps - so they may as well make it free.
Sadly now living in an off-world colony who think that printing 1:100,000 maps entirely from WWII-era areal photos with no footpaths and roads only marked if somebody officially maintains them - is somehow adequte.