Customer Service
"it can be used to personalise in-store marketing and improve customer service"
By this they mean following you around the store pointing out things they want you to buy, rather than letting you find them for yourself. Remember how supermarkets, particularly the food retailers regularly re-arrange their stores so that you cannot fund what you normally buy? That is making you look at things you don't normally buy in the hope that you will start. Maybe there will be a tannoy announcement:
"And for Robert* who has just entered the store wearing his usual baggy jeans and red hoodie top, the haemorrhoid cream is now located in the second isle from the single portion meals aisle which stock your favourite chicken vindaloo. Buy both and get 50p off."
As for 'improving' customer service, how?
*Not my real name, I do not have baggy jeans, a red hoodie top, eat chicken vindaloo or have haemorrhoids. (Honest.)
Biting the hand that feeds IT
