"we believe will benefit our customers as they adopt cloud technologies"
That may be what you 'believe', and unfortunately what many will get sucked in too, but I really want the choice. I don't mind paying a one off ownership fee, then a continued support contract, for however long that may last or I can justify. I get to run the software, on my own hardware, even if security updates are no longer available. My choice. Put it all in the cloud under a vague subscription service, where it may fall over tomorrow, or the license terms change beneath my feet? No, not ever.
Biting the hand that feeds IT
