Gopher
In the 1980s, people advertised their academic preprints on email lists, telling readers how to get them using FTP over the Internet.
(Of course, since it was Not Invented Here, British universities weren't connected to the Internet until 1991(?). We had Janet, haha.)
Now we get things using the Web.
I know that there was Gopher in between FTP and the Web, but so far as I recall it was not The Thing for very long and I don't actually remember ever using it other than for a demo.
Did other people actually use Gopher?